Anita Frey


has gained a wide range of management and restructuring experience at a young age, knows what great responsibility feels like, especially if you want to actively shape markets.


Founder and proprietor of effective work teams.



"No True Hero Is Born From Lies."

Wonder Woman 1984


A mixture of tidy-upper nerd, action girl and sophisticate.




 career path:

  • Degree in Industrial Engineering (Dipl.-Wirtsch.-Ing.) (2002)

  • Classic management career in a variety of major companies (2002-2012)
    incl. Assistant to the Board at QUELLE/Neckermann, Deputy Managing Director at QUELLE Hungary and overall manager of the Books Division at

  • Self-employed business consultant (since 2013)

  • Certified Scrum Master® - Scrum Alliance (Jeff Sutherland) (2015)

  • Systemic Organizational Development and Change Management - isb Wiesloch (2015-2016)


Additional training and awards:

  • Wahrnehmung von Mandaten in Aufsichtsgremien – PwC/VdU (2012) - selected by a jury including Brigitte Zypries and Prof Burkhard Schwenker (Roland Berger Strategy Consultants) with 150 other managers

  • Coaching for Development – Amazon/internal (2010) incl. (MBTI, FIRO-B, Killman Conflict Styles, SBI Feedback Model)

  • Self-worth & Communications I&II - Alois Saurugg (2006-2007)

  • Business Talents Program – KARSTADTQUELLE/intern (2006–2007) - selected by jury

  • Junior Managers' Pool – QUELLE/Hauser Consulting (2004–2005)

  • Management Trainee Program – QUELLE/mcv Management Center Vorarlberg (2002–2003) 

  • State of Bavaria Student Scholarship (1993/94 and 1994/95), by selecting the top 20 pupils in the same form year




We owe a great deal of thanks to long-term partners who have often inspired us, have assisted us with knowledge and expertise, and have supported us again and again.